Digital transformation is bringing disruption in new product development and engineering process. Automotive industry, in its 130 years of history, has never witnessed such exponential change. This disruptive and rapid change is everywhere, in business models, attracting hi-tech investments or even in the way the industry is moving away from the conventional IC engine-based powertrain to full electric powertrain. It took 100 years for the automotive industry to make the IC engine as efficient as it is today. There is a lot of pressure from the new entrants on incumbents in the present race to electrification. The need of the hour is rapid innovation in product development that is quick, efficient, cost- effective and fully supporting of these disruptions. The age-old methods of building physical prototypes, lab testing and road-testing no longer help automotive companies keep pace with the rapid changes.
According to Ashok Khondge, Principal Engineer, Engineering Solutions, ANSYS, “In this age of disruption, pervasive simulation enables engineers to test their designs in a risk-free virtual environment where anything is possible. Engineers can assess designs with thousands of variations and quickly understand the impact of corner cases virtually.”
Today, there is a massive change in the way products are manufactured, brought to market and operated. To survive, the industry needs to master this complexity and create breakthrough products. Fortunately, in the race to innovate, engineering teams have access to advanced technology solutions that are designed to drive faster, more pioneering and more cost-conscious product development. In order to investigate a larger design space faster, the best practice of pervasive engineering simulation can be leveraged. With this, simulation will be applied throughout the product design team, during the full process of product development and even into real-time operation. Simulation thus enables engineers to perform a virtual test and drive simulation of their designs in a risk-free virtual environment where anything is possible.
Product developers are faced with exceptionally complex design challenges daily as they seek to combine the rich features that consumers demand with the shareholders cost concerns and the race to beat the competition. ANSYS’ engineering simulation solutions are successfully supporting the work of product development teams at more than 45,000 customer organisations.
ANSYS Fluent helped Mahindra & Mahindra predict engine performance early in the design process by simulating the air intake and exhaust system. This enabled the company to improve the engine for the XUV500 and meet air intake and exhaust system targets, though constrained by the small underhood space. Thanks to ANSYS, Mahindra & Mahindra was able to reduce the design time by two months and cost by 40 percent for air intake and 15 percent for exhaust.
JCB India uses ANSYS multiphysics simulations to design heavy construction equipment. A variety of solutions are utilised for structural, fluid and multi-physics simulations to solve complex field-level challenges at the design stage, which enables the JCB product team to build robust, innovative and reliable equipment.
The 2019 R1 release of ANSYS VRXPERIENCE enables engineers to develop models and virtual environments that test sensors, human-machine interfaces (HMI) and ADAS. Engineers can track how people interact with buttons, head-up displays, tactile displays and the embedded software and this will help ensure the fluidity of the user interface which improves driver safety significantly.
Today the consumers demand more efficient, reliable, safe, environmentally friendly, smarter, connected and increasingly autonomous vehicles, while the regulators insist on better safety and improvements in emissions. The automotive industry has to deliver these increasingly complex products to market faster. The inability to do so can cause irreparable damage to the balance sheet and to the brand. Adopting pervasive engineering simulation solutions can help address these challenges as it has been proved that simulation users meet their targets better. ANSYS enables comprehensive simulation of all engineering aspects of a vehicle, in one seamless simulation toolset. The use of pervasive engineering simulation in product development, from the component to the system level and from ideation, detailed design to manufacturing and operations, will enable automotive industry to keep pace with the disruptions.