Wiith an aim to provide comprehensive luxury experience, Mercedes-Benz introduced a new customer engagement platform, LuxeDrive based on the philosophy of ‘Live The Best’. Recently it was introduced in Bengaluru after unveiling it in Chandigarh, Gurgaon, Jaipur, Surat and Mumbai. This one-of-its kind event engages customers through a combination of adrenaline, gourmet and haute couture. This unmatched luxury experience is currently underway in Bengaluru on 25th and 26th April at the Varahasandra Express Way, NICE Ring Road Toll Booth.
At LuxeDrive, in addition to the adrenaline provided by the class leading Mercedes-Benz cars, the seamlessly created experience will also pamper potential customers with culinary delights whipped up by Michelin Star chef Vikas Khanna. Participants will also have the opportunity to interact with him and be a part of this master-class. The excitement will be topped-off with a dose of high street fashion through top international brands from The Collective. There will also be a styling consultant to enhance the customers’ style quotient.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “The Mercedes-Benz Luxe Drive is an experience that redefines modern luxury. There are three aspects under this initiative, namely, adrenaline, hot couture and gourmet. From experiencing class and elegance of the Mercedes-Benz cars, to tasting signature dishes courtesy Michelin Star chef Vikas Khanna, to even being styled with best in the brands by The Collective, LuxeDrive has received overwhelming response from participants across markets where it was held. We are excited with this response and firmly believe that our customer focus approach has created an unparalleled fascination and delight, which has been pivotal in making us a clear market leader in the luxury car segment in India, today. The robust 40% sales growth along with other sales records achieved in the first quarter of 2015, underlines an astounding customer preference enjoyed by Mercedes-Benz. We are committed to our objective of keeping our customers delighted and provide them with a comprehensive luxury experience synonymous with the brand. LuxeDrive we believe, is a right move in that direction.”
Daniel Tan, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said, through the Mercedes-Benz LuxeDrive Experience, the vehicle maker aims to provide a unique driving experience to the participants – through treacherous simulations showcasing the power, agility, safety features and engineering capabilities of these vehicles.
All the Mercedes-Benz cars driven at Mercedes-Benz LuxeDrive are lubricated by Mobil 1 engine oil. ExxonMobil provides Mercedes-Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes.