Mahindra & Mahindra and Castrol India have signed a new strategic partnership agreement to endorse a range of Castrol products which include aftermarket engine oils and transmission fluids for Mahindra tractors under the brand, ‘Mileage Ka Master’ (MKM). Hemant Sikka, President & Chief Purchase Officer, Powerol & Spares Business, Mahindra & Mahindra Limited and Omer Dormen, Managing Director, Castrol India Limited have signed the pact.
“We are pleased to join hands with Castrol. Both the companies are considered market leaders in their respective sectors. We look forward to partnering with Castrol and benefitting from their strong reputation, high-quality products and wide-spread distribution network pan India through its over One lakh strong retail outlets. Objective is to capture unmet need of customers to use recommended fluids by OEMs,” said Hemant Sikka.
Based on formulation exclusively developed by Mahindra, for use in their tractors specifically for engine and wet-brake applications, Castrol will supply these products through its wide distribution network across India. The agreement will commence with immediate effect.
“We are very honoured to be recommended by Mahindra. We are pleased with the opportunity to offer Mahindra customers with our latest technology products and with the best-in-class service. Both the organisations share similar values thriving on world-class technology, innovation and sustainability for the future,” said Omer Dormen.