Italian Machine Tool Industry To Promote ‘Made In Italy’ Brand

By Pramod Thomas

With a double-digit increase in all economic indicators, 2018 has been a record-breaking year for the Italian machine tools, robots and automation systems manufacturing industry. In 2019, the Italian machine tool industry wants to promote the ‘Made in Italy’ brand in a big way, Massimo Carboniero, President, Italian Machinetool, Robots and Automation Manufacturers’ Association (UCIMU) told AutoParts Asia. UCIMU is organising a Bilateral Machine Tool Forum in New Delhi, India, in the second half of 2019, which will involve Government authorities, representatives of institutions, Indian and Italian enterprises of the sector, and the Indian customers.

UCIMU-SISTEMI PER PRODURRE is the world ambassador of the most advanced Made in Italy Technology, supporting and increasing the visibility of the companies of the sector in the traditional and emerging markets. Massimo Carboniero has been heading the association as President since June 2016. He is also the member of the Italian delegation of CECIMO, the European Association of the Machine Tool Industries. The association has over 200 associate member companies, which account for over 70 percent of the ‘Made in Italy’ products of the sector.

With a double-digit increase in all economic indicators, 2018 has been a record-breaking year for the Italian machine tools, robots and automation systems manufacturing industry. In 2019, the Italian machine tool industry wants to promote the ‘Made in Italy’ brand in a big way, Massimo Carboniero, President, Italian Machinetool, Robots and Automation Manufacturers’ Association (UCIMU) told AutoParts Asia. UCIMU is organising a Bilateral Machine Tool Forum in New Delhi, India, in the second half of 2019, which will involve Government authorities, representatives of institutions, Indian and Italian enterprises of the sector, and the Indian customers.

UCIMU-SISTEMI PER PRODURRE is the world ambassador of the most advanced Made in Italy Technology, supporting and increasing the visibility of the companies of the sector in the traditional and emerging markets. Massimo Carboniero has been heading the association as President since June 2016. He is also the member of the Italian delegation of CECIMO, the European Association of the Machine Tool Industries. The association has over 200 associate member companies, which account for over 70 percent of the ‘Made in Italy’ products of the sector.

In 2018, the industrial production grew to Euro 6,900 million, up13.4 percent from the previous year. This is the fifth consecutive year of growth and, in terms of absolute value, a new record for the Italian industry in this sector. The machine tool, robot and automation consumption in Italy grew by 25.9 percent to Euro 5,620 million last year.

The better output was due to the good performance of Italian manufacturers in the domestic market, which increased by 21.1 percent to Euro 3,270 million last year. The positive trend in the exports, which was up by 7.2 percent to Euro 3,630 million compared to a year ago, also contributed to the overall performance, Carboniero said.
“Italy has strengthened its role in the international scenario, where it stood out not only for the competence expressed by the industries of the sector, measured by the production and export data but also for the dynamism of its demand. It is supported and stimulated by the incentive provisions for competitiveness, such as super and hyper-depreciation, included in the Industry/Enterprise 4.0 programmes. Based on the available data (the first ten months of 2018 ), the main destination countries for the Made in Italy products of the sector are Germany, Euro 306 million (15.3 percent); China, Euro 278 million (1.8 percent); United States, Euro 270 million (eight percent); Poland, Euro 181 million (48.4 percent); and France, Euro 170 million (0.6 percent),” he said.

India Focus

India is the 12th destination market for the Italian products of the sector, and the second one in Asia. The sector sales of Made in Italy reached about Euro 63 million, 47.2 percent more than in the same period of the previous year. In order to support the development of the Indian market by Italian companies in the machine tools and plastic machinery sectors, the two associations, UCIMU-SISTEMI PER PRODURRE and AMAPLAST (Italian Plastics and Rubber Processing Machinery and Moulds Manufacturers’ Association), have opened a ‘Market Development Platform – Network of Enterprise’ in March 2013, the Desk India, an operational workstation, at the Indo-Italian Chamber of Commerce and Industry headquartered in Mumbai, with the support of the Ministry of Economic Development.

Besides, the Italian Technology Centre (ITC) office was opened in Pune where a team of selected engineers, with strong competencies in the machine tools, plastic and paper machinery sectors are available to support Italian ITC member companies.

“ITC was conceived by a group of Italian companies, to support the internationalisation of the companies in the area, by establishing a constant market presence. Today ITC has an agreement with eight Italian companies aimed at strengthening their position on the Indian market and developing business opportunities with Indian counterparts. Starting from 2019, Association of Italian Manufacturers of Machinery for the Graphic, Converting and Paper industry (ACIMGA) took part in the ITC project with two companies involved in the network agreement. In 2019 we will focus on increasing the promotion initiatives even more with regard to the Made in Italy brand,” Carboniero said.

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