A new study from the Capgemini Research Institute has found that consumer preference for riding in self-driving cars is set to double within five years. While only 25 percent of consumers would prefer to ride in a self-driving car over a traditional vehicle in 12 months’ time, over half (52 percent) say driverless cars will be their preferred mode of transport by 2024.
“The positive response from consumers suggests that they see huge benefits with autonomous vehicles in terms of fuel efficiency (73 percent), reduced emissions (71 percent) and saving time (50 percent). Such is the sense of optimism and anticipation, over half of consumers (56 percent) say they would be willing to pay up to 20 percent more for an autonomous vehicle over a standard one,” the report titled ‘The Autonomous Car: A Consumer Perspective, said.
Almost half (49 percent) of respondents to the study would be comfortable with self-driving cars running an errand on their behalf; more than half (54 percent) would trust an autonomous vehicle to drop off or pick up non-driving friends and family members, while one in two (50 percent) expect self-driving cars to help them save time to pursue other activities – such as socialising, entertainment, working, or simply enjoying the journey.
Capgemini has identified two groups displaying particularly positive sentiment towards autonomous cars – Chinese consumers and millennials.
Markus Winkler, Global Head of Automotive at Capgemini said: “Our report shows a high level of optimism and excitement among potential autonomous vehicle users. Most conversation to date has focused on the technological evolution of driverless cars – so it’s hugely encouraging to see the potential benefits that the technology enables are resonating with future passengers. Customer expectations of in-car experiences will not only impact the automotive industry but other industries like media and entertainment, retail, and healthcare as well, paving the way for a plethora of collaborative business opportunities.”