‘ALTROZ’ is Tata Motors’ upcoming Premium Urban Car

Following its unveil at the Auto Expo 2018 as the 45X
Concept, Tata Motors is now gearing up to launch its next generation premium
urban car. Leading up to the global premier of the production version of this
vehicle at the Geneva Motors Show 2019, Tata Motors has christened this highly
anticipated urban car as the ‘ALTROZ’.

Inspired from the magnificent bird ‘Albatross’, the ALTROZ
is all set to woo its customers with its class leading offerings. Resonating
with the characteristics of the Albatross, the ALTROZ will shine above all its
contemporaries with its Agility, Speed, and Efficiency along with best-in-class
performance and in-cabin space.

Announcing the name of this much-anticipated vehicle, Mayank
Pareek – President, Passenger Vehicle Business Unit, Tata Motors said – “We are
extremely elated to announce the name of our upcoming model, which will
redefine the premium hatchback segment for the industry. With superlative
design elements and a versatile architecture, the Tata ALTROZ is the perfect
amalgamation of futuristic design, advanced technology, class leading connectivity,
thrilling performance and smart packaging. We are excited to introduce this
product to our customers and are gearing up for its commercial launch in mid –
2019. With Turnaround 2.0 now in full swing, we aim to continue winning
sustainably in the PV segment through such timely product interventions.”

The ALTROZ will be the first product to be engineered on the
new ALFA (Agile Light Flexible Advanced) Architecture. With lightweight,
modular and flexible characteristics, the ALFA architecture has the ability to
evolve into a range of modern and youthful vehicles within a short development
cycle. Conceptualized under the IMPACT 2.0 design language, the ALTROZ aims at
reinventing the urban car design with greater emphasis on class leading
connectivity and everyday mobility.

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