TVS Motor Company has launched a new marketing campaign for their leading scooter brand, TVS Jupiter to celebrate the achievement of 2.5 million units in sales for TVS Jupiter and for being awarded the most appealing executive scooter by J.D. Power 2018 Two-Wheeler Automotive Product Execution & Layout (2WAPEAL) Study.
The new campaign titled “Taaro Se Bhi Kahin Upar” focuses on how TVS Jupiter has earned the apex rating by the actual owners in India’s pre-eminent Automotive Award J.D. Power. This will include print, digital film and a television commercial starring Amitabh Bachchan.
“In a span of less than five years, TVS Jupiter has become a beloved brand with its promise of Zyada Ka Fayda delivered via superior vehicle quality and offering Zyada in terms of comfort, convenience, mileage and space. The scooter has been a critical driver of scooterisation across the country and this has been acknowledged by the J.D. Power 2018 study, wherein TVS Jupiter was awarded “The most appealing executive scooter”,” said Aniruddha Haldar, Vice President (Marketing) Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company.
Launched in 2013, TVS Jupiter is available in both the Base as well as ZX variant (Disc and Drum). The Base variant of TVS Jupiter is equipped with Sync Braking System (SBS), which ensures a safer and smoother riding experience. The scooter is available in colour selections of Royal Wine, Matte Blue, Stallion Brown, Titanium Grey, Midnight Black, Volcano Red, Pristine White and Mystic Gold.