On June 5, 2018, on the occasion of World Environment Day, the Automotive Tyre Manufacturers Association (ATMA) has launched a campaign to increase awareness about proper tyre maintenance in India. ATMA ambassadors engaged with the motorists at public places including markets and parking lots etc drawing attention to the importance of proper tyre inflation and distributed booklets on tyre care.
“Tyres account for 20-30 percent of fuel consumption in a vehicle. Tyre care and maintenance are one of the easiest ways to help the environment. Unfortunately, tyre pressure is amongst the most neglected maintenance aspects of a vehicle. We tried to sensitise the motorists on the importance of proper tyre inflation on World Environment Day. ‘Maintain Tyres: Help Environment’ is a campaign that we plan to run throughout the year. An animation film has been specially made and launched on the social media for wider circulation,” said Rajiv Budhraja, Director General ATMA.
Besides improving fuel economy, tyre pressure plays a vital role in the overall safety of a vehicle. In India, where scorching heat is common in summers, checking tyre pressure before embarking on a long journey is essential but rarely undertaken, observes ATMA.
Under-inflation increases the surface area of a tyre in contact with the road leading to more friction and generation of heat which could lead to tyre failure. Similarly over inflation is dangerous since air further expands in heat and a worn-out tyre may not be able to sustain the increased pressure.
Besides, ATMA also conducted a series of Tyre Safety clinics over one year, in which, more than 100 service engineers from ATMA member companies carried out an inspection of over 22000 tyres across different cities including New Delhi, Chennai, Mysore, Chandigarh and Greater Noida. The survey found that over 50 percent of the cars do not have properly maintained tyre pressure.
ATMA members which have been participating in Tyre Safety campaigns include Apollo Tyres, Birla Tyres, Bridgestone India, CEAT, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama.