Apollo Tyres has been ranked highest in the small car segment in the JD Power 2018 India Original Equipment Tyre Customer Satisfaction Index (TCSI) released recently. The study also ranked Apollo Tyres second in the midsize cars or sedan segment. The company also received 5 star Power Circle Ratings from JD Power for both small and midsize cars.
The 2018 TCSI Study was based on 3620 responses from new-vehicle owners who purchased their vehicle between May 2015 and August 2016. The study was fielded between May and August 2017. The Study, now in its 18th year, measures satisfaction among original equipment tire owners across three segments — small cars, midsize cars and utility vehicles. The study covers 12 to 24 months of ownership across four factors (listed in order of importance): appearance, durability, ride and traction/handling.
“This ranking is a testimony of our consistent efforts towards improvement in product quality across categories. The numero uno ranking in small cars is a great achievement, considering that the hatchbacks translate into more than 50 percent of all the cars sold in India,” said Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres.
Apollo’s tyres, which are OE fitted in eight of the top 10 cars being sold in India, has a share of nearly 30 percent in the OE segment in India for small and midsized cars.
“Sustained efforts in quality improvement among tyre brands, is being reflected in the Voice of the Customers. A positive product experience, coupled with end-customer engagement, is likely to help drive replacement demand,” said Kaustav Roy, Regional Director at JD Power, Singapore in the report.